浙江11选5投注表格每天學英語背單詞語法詞匯口語閱讀寫作翻譯寓言四級六級名著繞口令笑話外語動態詩歌散文雅思商務

您所在的位置: 浙江11选5投注表格 > 文章資料 > 英語考試 >...> IELTS雅思 > 模擬試題 > 正文

站內搜索:

小提示:學單詞背單詞請到大耳朵免費在線背單詞系統
condescend/[kɔndi'send]/ vi. 謙遜, 屈就, 墮落...

浙江11选5前三技:雅思閱讀模擬篇章How to increase sales

本文屬閱讀資料

浙江11选5投注表格 www.swqzl.com How shops can exploit people's herd mentality to increase sales

1.    A TRIP to the supermarket may not seem like an exercise in psychological warfare—but it is. Shopkeepers know that filling a store with the aroma of freshly baked bread makes people feel hungry and persuades them to buy more food than they had intended. Stocking the most expensive products at eye level makes them sell faster than cheaper but less visible competitors. Now researchers are investigating how “swarm intelligence” (that is, how ants, bees or any social animal, including humans, behave in a crowd) can be used to influence what people buy.

2.    At a recent conference on the simulation of adaptive behaviour in Rome, Zeeshan-ul-hassan Usmani, a computer scientist from the Florida Institute of Technology, described a new way to increase impulse buying using this phenomenon. Supermarkets already encourage shoppers to buy things they did not realise they wanted: for instance, by placing everyday items such as milk and eggs at the back of the store, forcing shoppers to walk past other tempting goods to reach them. Mr Usmani and Ronaldo Menezes, also of the Florida Institute of Technology, set out to enhance this tendency to buy more by playing on the herd instinct. The idea is that, if a certain product is seen to be popular, shoppers are likely to choose it too. The challenge is to keep customers informed about what others are buying.

3.    Enter smart-cart technology. In Mr Usmani's supermarket every product has a radio frequency identification tag, a sort of barcode that uses radio waves to transmit information, and every trolley has a scanner that reads this information and relays it to a central computer. As a customer walks past a shelf of goods, a screen on the shelf tells him how many people currently in the shop have chosen that particular product. If the number is high, he is more likely to select it too.

4.    Mr Usmani's “swarm-moves” model appeals to supermarkets because it increases sales without the need to give people discounts. And it gives shoppers the satisfaction of knowing that they bought the “right” product—that is, the one everyone else bought. The model has not yet been tested widely in the real world, mainly because radio frequency identification technology is new and has only been installed experimentally in some supermarkets. But Mr Usmani says that both Wal-Mart in America and Tesco in Britain are interested in his work, and testing will get under way in the spring.

5.    Another recent study on the power of social influence indicates that sales could, indeed, be boosted in this way. Matthew Salganik of Columbia University in New York and his colleagues have described creating an artificial music market in which some 14,000 people downloaded previously unknown songs. The researchers found that when people could see the songs ranked by how many times they had been downloaded, they followed the crowd. When the songs were not ordered by rank, but the number of times they had been downloaded was displayed, the effect of social influence was still there but was less pronounced. People thus follow the herd when it is easy for them to do so.

6.    In Japan a chain of convenience shops called RanKing RanQueen has been ordering its products according to sales data from department stores and research companies. The shops sell only the most popular items in each product category, and the rankings are updated weekly. Icosystem, a company in Cambridge, Massachusetts, also aims to exploit knowledge of social networking to improve sales.

7.    And the psychology that works in physical stores is just as potent on the internet. Online retailers such as Amazon are adept at telling shoppers which products are popular with like-minded consumers. Even in the privacy of your home, you can still be part of the swarm. (644 words)


Questions 1-6
Complete the sentences below with words taken from the reading passage. Use NO MORE THAN THREE WORDS for each answer.

1.Shopowners realize that the smell of _______________ can increase sales of food products.

2.In shops, products shelved at a more visible level sell better even if they are more _______________.

3.According to Mr. Usmani, with the use of “swarm intelligence” phenomenon, a new method can be applied to encourage _______________.

4.On the way to everyday items at the back of the store, shoppers might be tempted to buy _______________.

5.If the number of buyers shown on the _______________ is high, other customers tend to follow them.

6.Using the “swarm-moves” model, shopowners do not have to give customers _______________ to increase sales.

Questions 7-12
Do the following statements agree with the information given in the reading passage? For questions 7-12 write
YES            if the statement agrees with the information
NO             if the statement contraicts the information
NOT GIVEN      if there is no information on this in the passage

7.   Radio frequency identification technology has been installed experimentally in big supermarkets like Wal-Mart.

8.   People tend to download more unknown songs than songs they are familiar with.

9.   Songs ranked high by the number of times being downloaded are favored by customers.

10. People follow the others to the same extent whether it is convenient or not.

11. Items sold in some Japanese stores are simply chosen according to the sales data of other shops.

12. Swarm intelligence can also be observed in everyday life.

答案與解析見://bbs.ebigear.com/thread-141359-1-1.html
                                                             大耳朵編輯:意月

您是否對這篇資料想說點什么?歡迎評論或者糾錯,或者提交填空題答案! 您也可以立即
模擬試題
高瞻遠矚
放眼全球
推薦資源
最新社區精華帖子更多>>
  • 走遍美國教學版
    走遍美國教學版
  • 哈利學前班[英語兒歌]
    哈利學前班[英語兒歌]
  • 海綿寶寶 英文版
    海綿寶寶 英文版
  • 風中的女王第1季
    風中的女王第1季
經典學習方法更多>>

聽力排行

試題

視聽

歌曲

電影

08 Display of Goods
1996年6月六級聽力06
初中英語情景反應
2011年12月四級聽力精練第8套-短對話7
200812CET41921
2006年高考聽力模擬0203
2012年12月六級聽力
初中中考模擬訓練五39
02年1月四級聽力08
02年12月四級聽力06
VOA慢速 Economics Report - The Growing Credit Crisis Forces Many Companies to Seek Government Help 09
VOA慢速 People in America - Doctor Spock, 1903-1998_ The World’s Most Famous Baby Doctor 09-3-15
CNN News 回憶柏林墻的血淚史 奴役與自由 20150826
賴世雄初級美語教程cm038
廣州版小學英語3年級下活動手冊 modul1
BBC News新聞 20090413
一口氣英語第四冊4_05
VOA慢速 Science in the News_ Researchers Give the Green Flag to a Race Car (09-11-3)
VOA慢速 Science in the News - Two Inventions That Helped Level the Playing Field Against Bullets, Car
Unit 14 The Eagle 鷹
Taylor Swift - Hey Stephen - 泰勒史薇芙特
英樂時空Doesnt Really Matter
My Dream -Eugene
Billy Gilman《Everything and More》
U2 絕對經典new york u2
Puzzle of my heart
Jupiter Rising - Guarded
132我如此愛你AND I LOVE YOU SO--OERRY COMO
If No One Will Listen - Kelly Clarkson
A TIME FOR US (ANDY WILLIAMS)
小熊維尼與跳跳虎英文版 第一季 第1集
巴布工程師英文版 第1集 小貓阿皮不見了
小伙伴英語兒歌 第1集 小星星
酷艾英語系列之光棍節
看電影學英語系列之冒牌家庭
海綿寶寶全集 第1集
小馬寶莉 第1集
幼兒雙語兒歌系列之ABC字母歌
Bingo教你說美語之如何用英語敘舊
Hello Teddy洪恩幼兒英語1
文章資料目錄導航
經典名著 四六級考試 IELTS雅思 聽說讀寫能力 在線語法詞典 行業英語一 行業英語二 生活英語 輕松英語 專題英語
雙城記 寶島
戰爭與和平
悲慘的世界
傲慢與偏見
讀圣經學英語
八十天環游地球
考試動態
學習資料
歷年真題
模擬試題
心得技巧
學習方法經驗
考試動態
考試介紹
考試輔導
歷年真題
模擬試題
心得技巧
英語聽力
英語口語
英語閱讀
英語寫作
英語翻譯
英語詞匯
名詞 冠詞數詞
動詞 動名詞
代詞 形容詞
情態 獨立主格
倒裝 主謂一致
連詞 虛擬語氣
職場英語
外貿英語
商務英語
銀行英語
文化英語
體育英語
房地產英語
會計英語
金融證券
醫療英語
計算機英語
公務員英語
實用英語
電話英語
旅游英語
購物英語
市民英語
賓館英語
好文共賞
英語文庫
名人演說
小說寓言
諺語名言繞口令
笑話幽默 詩歌
笨霖筆記
CNN英語魏
實用九句
雙語閱讀
發音講解
分類詞匯
?
免責聲明:本站只提供資源播放平臺,如果站內部分資源侵犯您的權益,請您告知,我們會立即處理。
Copyright © 2010-2017 大耳朵英語  京ICP備10010568號 | 京公網安備 11010802020324號

微信掃一掃手機學英語 關閉
微博掃一掃手機學英語 關閉
浙江11选5投注表格關閉
0.264836s